Project overview

Watches of Knightsbridge; a renowned company specialising in auction-based services for high-end watches. With over 50 years of heritage originating from Portobello Road’s antiques quarter, the family business has evolved into a niche player in the watch industry, focusing on fine, rare, and collectible timepieces.

Watches of Knightsbridge boasts specialised knowledge and experience in the industry. Their expertise enables them to source timepieces and provide advice to collectors worldwide. The platform offers a marketplace for buying and selling watches, with each piece meticulously checked and authenticated by an in-house team of experts.

Watches of Knightsbridge’s reputation and trust within the industry have earned them features in prominent watch and fashion magazines, newspaper supplements, and online blogs. Their commitment to authenticity and expertise has cemented their position as a trusted destination for watch enthusiasts and collectors alike.

The challenge

The challenge was to translate Watches of Knightsbridge’s reputation for authenticity and expertise into a cohesive brand identity that would resonate with discerning watch collectors. We approached this by leveraging their rich heritage and specialist knowledge, emphasising trust and credibility throughout the brand design process. Through meticulous attention to detail and strategic positioning, we crafted a brand identity that instills confidence in the authenticity and quality of their offerings, establishing Watches of Knightsbridge as a trusted destination for high-end watch purchases though their auctions, or within the Curated selection of watches that are available to purchase directly.

Client Requirements

The client sought a brand identity and website design that reflected Watches of Knightsbridge’s esteemed reputation and positioned them as a trusted authority in the high-end watch market. They required a cohesive visual identity that conveyed authenticity, expertise, and luxury while also ensuring a seamless user experience on the website.

To enhance the client’s brand presence, we crafted a versatile logo and branding strategy that seamlessly transitioned across both print and online mediums. This ensured consistency and uniformity across all touch points, reinforcing the client’s identity as a reputable and sophisticated purveyor of high-end watches.

Thereafter we adopted a meticulous approach to the website build. We conducted in-depth research to understand the target audience and their expectations when browsing high-end watch collections online. This informed our design decisions, allowing us to create a visually stunning and intuitive user interface that exuded luxury and sophistication.

Next, we focused on developing a robust and scalable e-commerce platform tailored to the unique needs of Watches of Knightsbridge. We implemented advanced filtering and search functionalities to allow users to easily browse and find specific timepieces. Additionally, we prioritised seamless navigation and fast-loading pages to enhance the overall user experience.

Furthermore, we integrated secure payment gateways and implemented rigorous authentication processes to instil confidence in potential buyers, assuring them of the authenticity of the watches available for purchase.

Throughout the development process, we collaborated closely with the client, incorporating their feedback and insights to ensure that the website aligned with their brand vision and business objectives. Our goal was to create a website that not only showcased Watches of Knightsbridge’s Curated collection but also reinforced their reputation as a trusted destination for high-end watch auction enthusiasts.

The Execution

The website and branding, can be visited at watchesofknightsbridge.com. Our meticulous planning, diligent execution, and unwavering commitment to quality resulted in a website that surpassed client expectations, solidifying Watches of Knightsbridge as a trusted hub for luxury watch enthusiasts.

The Deliverables

We refined a new logo, corporate brand guidelines, website design and development.

Challenges Overcome

Maintaining consistency with the brand identity, while accommodating the client’s expectations for user experience and functionality within a tight timeframe required careful coordination and efficient project management. Despite this challenge, our team successfully delivered a website that exceeded client expectations and positioned Watches of Knightsbridge as a premier curated destination for the sale of luxury watches directly of via the Watches of Knightsbridge Auctions.