Project overview

Mobihose are the ultimate destination for hydraulic and pneumatic machinery requirements. With an unparalleled team of experts, they offer comprehensive services, including around-the-clock emergency repairs and scheduled maintenance. Whether it’s a single machine or an entire factory of equipment, they keep machinery running smoothly and with minimal downtime.

Their depot boasts an extensive inventory of parts, pumps, filters, and fittings, catering to a diverse range of industries, including agriculture, haulage, construction, and demolition. Additionally, a while-you-wait hose service ensures quick and efficient solutions. Mobihose are committed to providing unmatched expertise and support to meet all hydraulic and pneumatic machinery needs.

The challenge

The challenge was to design around an existing logo, to create a memorable and enduring brand that works well on a range of media. This included creating and maintaining a website, van and uniform design, printed marketing materials and supporting local media assets to enhance engagement with potential clients.

Client Requirements

The client sought an adaptable and recognisable brand, along with supporting website design, brochures and flyers, data sheets and working guides. These assets were crucial for consistent communication for clients and staff alike. Additionally, promotional merchandise items were requested to get the brand out into the wild.

With a decade-long partnership with the Mobihose team, a fish in sea embarked on a collaborative journey aimed at translating their vision into a cohesive brand identity. Our approach began with an in-depth exploration of Mobihose’s core values, mission, and unique selling propositions. We engaged closely with the directors to understand their aspirations and objectives for the brand.

Throughout the process, we prioritised open communication and transparency, fostering a collaborative atmosphere where ideas flowed freely. Leveraging our expertise in design consultation, we provided valuable insights and recommendations to ensure that the new branding resonated with Mobihose’s target audience and effectively communicated their brand message.

The Execution

The website and branding, is viewable at mobihose.co.uk. Throughout the iterative design process, we collaborated closely with the Mobihose team, soliciting feedback and refining our concepts to ensure alignment with their vision. Our goal was to create a brand identity that not only captured the essence of Mobihose but also resonated with their stakeholders and differentiated them in the marketplace.

By combining creativity, strategic thinking, and collaborative teamwork, we successfully developed a brand identity that reflects Mobihose’s values, aspirations, and unique position in the industry. Our approach ensured that the new branding was not only visually appealing but also versatile and impactful across all touchpoints, from digital platforms to physical signage.

The Deliverables

We refined the existing logo, created van signage, website design and development. We also created a range of printed assets including Folder and Data Sheets, brochures, flyers, product catalogues, uniform and a range of promotional merchandise. 

Challenges Overcome

Ensuring consistency across various touchpoints, including digital platforms, print materials, and physical signage, presented a significant challenge. We addressed this challenge by developing a comprehensive brand framework that outlined usage rules for logos, colours, typography, and imagery. This helped maintain brand cohesion and integrity across communication channels, regardless of the medium.